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Things could have gone very differently. When Mateusz began his studies in Computer Science and Econometrics at AGH University in 2012, his plan was to become a data scientist. Had he followed that path, he might now be working at a cutting-edge tech startup or a multinational corporation. But, as the saying goes, you can take a man out of Podhale but you can’t take Podhale out of a man. And during his studies, an idea began to take shape—one that led him back to something he had known intimately since childhood.
The soil in Podhale isn’t particularly fertile—better suited for grazing than for farming—which is why for centuries, the highlanders of this region have been known for raising sheep. Still, that alone rarely provided enough to support an entire family. So, over time, craftsmanship became the second pillar of local life.
With wood in abundance, communities in the shadow of the Tatra Mountains became known for their woodworking skills—carpentry, joinery, and coopering. Crafted by highlanders with great care, ornate detail, and a love for tradition, everyday objects became small works of art. It's no wonder then that in Podhale, folk art is now inseparable from daily life. You simply can't think of this region without thinking of its folklore.
